2012 Holiday Email Volume Reaches Record Levels

If you opened your email inbox this past holiday week, you were a part of history in the making. According to Chad White of the Retail Email Blog, “The record-setting Cyber Monday helped propel email volume over the 5-day Thanksgiving holiday weekend to an all-time high. Major online retailers sent each of their subscribers an all-time high of 5.3 promotional emails on average during the 5-day period beginning on Thanksgiving and ending on Cyber Monday. That was an 18% increase over the same period last year.”

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