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2012 Holiday Email Volume Reaches Record Levels

December 3, 2012
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If you opened your email inbox this past holiday week, you were a part of history in the making. According to Chad White of the Retail Email Blog, “The record-setting Cyber Monday helped propel email volume over the 5-day Thanksgiving holiday weekend to an all-time high. Major online retailers sent each of their subscribers an all-time high of 5.3 promotional emails on average during the 5-day period beginning on Thanksgiving and ending on Cyber Monday. That was an 18% increase over the same period last year.”
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August may be the busiest month of the year for email marketers because it's usually when they begin planning their holiday email campaigns. How much should they increase their email volume? Which days should they send their holiday messages? How can they stand out in their customers’ inboxes?
 

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