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12 Useful Tips for Optimizing Mobile Landing Pages

February 26, 2013
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Optimizing desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action. These problems are obviously magnified on a smartphone screen as you’ve got to cram everything into a space just two inches by three inches. The perennial issue of capturing smartphone conversions is one we’ve addressed before in posts looking at mobile checkouts and best practice for mobile CTAs. And optimising landing pages is a big part of increasing conversions, as mobile users tend to be impatient...

 

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Mobile Isn’t Just About Marketing
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When we talk about mobile, it's often about how we can leverage it to market offers that connect with our customers and drive engagement or sales. … You need to determine what you're trying to accomplish and then see if mobile could help you achieve that goal. Mobile may not always be the answer. Yes, the mobile guy just said that mobile will not always be the answer.
 
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This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo...
 

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Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

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