10 Steps for Small Businesses to Produce Killer Video Content
Video is a great addition to any content mix. It’s highly engaging, a great way to humanize your brand and can provide incredible value to consumers, to list just a few benefits. But for small businesses, producing video content can be challenging for several reasons: hiring a production house is expensive; self-shot video can lack the quality and polish of professional video; a lack of experience makes the thought of producing video content nerve-racking. All of these reasons are valid, but none should deter you from producing what could be amazing video content.