10 Relationship-First Mobile Marketing Best Practices

There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous—there are five times as many mobile phones in the world today as PCs—but its real-time nature and commercial power have elevated its importance in the marketing mix. In fact, not a week goes by where mobile isn’t grabbing headlines—like the recent announcement by Orbitz highlighting the fact that smartphones now account for one in five of all its bookings.

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