There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous—there are five times as many mobile phones in the world today as PCs—but its real-time nature and commercial power have elevated its importance in the marketing mix. In fact, not a week goes by where mobile isn't grabbing headlines—like the recent announcement by Orbitz highlighting the fact that smartphones now account for one in five of all its bookings....
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The 4 Pillars of Mobile Strategy
May 12, 2011
From Michael Becker
Your brand must have a well-thought-out plan that captures data from all interactions it has with each and every customer so that every customer interaction is contextually relevant. If this element is missing from a brand’s marketing plan, it will be severely limited — customer engagement and profitability will be hampered.
Mobile Marketing: Turning Overwhelming into Rewarding
January 19, 2011
From Today @ Target Marketing
Mobile marketing is one of the hottest trends among today's marketers. When used effectively, mobile communications can engender greater brand loyalty, increase engagement and lead to increased sales.