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10 Design Tips to Increase Your Site’s Conversion Rate

July 3, 2013
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Did you know that your site's design can help or hinder its conversion rate? The way your site looks will determine whether someone stays on the site long enough to make a purchase. So, if you're having trouble with your site conversion, you may need to make some changes to your design....

 

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This week's top article of the week (as determined by our readers’ clickthroughs) addresses a basic yet critical topic: What can you do to convert more of your website visitors into customers? Jared Gerber of IMAGINE IT Web Design & SEO dishes out 10 pointers to help online retailers improve their conversion rate in 10 Tips to Maximize Your Website Conversion Rate.
 
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A pre-populated Web form pops up with a frame directing John Grady, president of Woburn, Mass.-based Ninety Nine Restaurants, to submit his information to treat his "inner dessertivore" to "a sumptuous selection" of the Cheesecake Factory Bakery's "dynamic cheesecakes." Clicking on this PURL indeed yields dynamic results—in more ways than one.
 

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FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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