Did you know that your site's design can help or hinder its conversion rate? The way your site looks will determine whether someone stays on the site long enough to make a purchase. So, if you're having trouble with your site conversion, you may need to make some changes to your design....
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Top Article of the Week: 10 Tips to Maximize Your Website Conversion Rate
October 11, 2012
From ROI Report
This week's top article of the week (as determined by our readers’ clickthroughs) addresses a basic yet critical topic: What can you do to convert more of your website visitors into customers? Jared Gerber of IMAGINE IT Web Design & SEO dishes out 10 pointers to help online retailers improve their conversion rate in 10 Tips to Maximize Your Website Conversion Rate.
7 Keys to Deploying Dynamic Content in PURL Campaigns
March 16, 2011
From Today @ Target Marketing
A pre-populated Web form pops up with a frame directing John Grady, president of Woburn, Mass.-based Ninety Nine Restaurants, to submit his information to treat his "inner dessertivore" to "a sumptuous selection" of the Cheesecake Factory Bakery's "dynamic cheesecakes." Clicking on this PURL indeed yields dynamic results—in more ways than one.