10 Consumer Trends Wreaking Havoc on Brands

It’s no secret that consumer behavior is at the core of any major marketer’s decision-making process. The challenge, of course, is accurately determining how consumers are responding to the societal changes and influences that ultimately impact their buying decisions. With that in mind, Mindshare has identified the current trends advertisers are either facing now or will face in the very near future that will impact their commercial messaging.

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