Editor’s Picks Ad Tech Industry News ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab By Catherine Perloff TV Upfronts Buyers Praise Amazon’s Content-Heavy Upfront Despite Lack of Data Details By Kathryn Lundstrom Brandshare Make AR an Integral Part of Your Out-of-Home Advertising Strategy Niantic TV Upfronts How the TV Landscape Is About to Change, According to 5 Industry Executives By Mark Stenberg Leadership & Talent Pizza Hut Taps Top Marketers From PepsiCo and Taco Bell By Rebecca Stewart FROM ADWEEK BRANDED WITH THE WEATHER COMPANY From Sunscreen to Snow Boots—How Weather Influences Consumer Choices Best of Sports Marketing Sports Marketing News 9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit By Jason Notte Sports Marketing News Kendall Toole Explains Why You Don’t Quit in New Brand Video By Bill Bradley NewFronts Women’s Sports-Focused NewFront Changes the Media Buying Game By Jason Notte TV Upfronts Caitlin Clark Brings Increasing Brand Power Into WNBA Opening Day By Jason Notte Magazine View All C-Suite CMOs Are Living Many Lives in the C-Suite By Robert Klara & Rebecca Stewart & Jason Notte Media All-Stars How Valerie Davis Led Stagwell’s Assembly Through Consolidation to Growth By Olivia Morley Media All-Stars The 24-Year-Old Neuro Researcher Reshaping Mindshare’s Media Plans and Platform Partnerships By Olivia Morley Perspective Fly by Jing Reveals the Complexity of Sichuan Cuisine By Robert Klara The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New