The Secret to Marketing Success
The influence of written copy is powerful. Because of this, it is also a topic of much debate. In our...
More On: Copywriting, Creative and Brand
More On: Copywriting, Creative and Brand
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How to Make Your Copy More Effective in 2015
The influence of written copy is powerful. Because of this, it is also a topic of much debate. In our...
More On: Copywriting, Creative and Brand -
Goodbye, Mr. Spock. Thanks for the Marketing Lessons.
Marketers love quoting Mr. Spock. His logic boils down problems. Solutions appear that seem obvious. Not first to arrive at...
More On: Copywriting, Creative and Brand -
Should I Accept Your LinkedIn Invitation?
Recently I accepted a full-time position with one of my clients, the Digital Advertising Alliance, which makes me particularly happy...
More On: Social Media -
Perfect 10: Facebook Ads Get Relevance Scores
Hopefully the Russian judge won't be able to find a way to mess this one up. Just like the Olympics,...
More On: Social Media -
Mentoring: Give a Little, Get a Lot
Last summer, I heard that my alma mater was launching a mentoring program between graduates and enrolled Seniors. Even though...
More On: B-to-B -
How Gmail Changed the Delivery Game
Here's a look at how Gmail—and changes this ISP has introduced during the past year and a half—affects marketers....
DIRECT MAIL, PRINT AND POSTAL
- Consumers Like Direct Mail
- Cash-Strapped USPS to Become a Bank?
- Denny's Zinger: Niche Businesses—Ya Gotta Love ‘em
More On Direct Mail, Print and Postal
EMAIL
- Email Design 101
- That Does Not Mean What You Think It Means: Are Email Clicks Worthless?
- Silver Linings Inbox: No Increase in Holiday Spam, Says Return Path
More On Email
DATABASE, LISTS AND CRM
- Omnichannel Customers Are 2X as Valuable – How to Make Them Yours
- Tim Cook’s Wiring Diagram
- Denny's Zinger: M-G-M (Member-Get-Member) Is Alive and Well
More On Database, Lists and CRM
ONLINE MARKETING
- 48% of Consumers Spend More After Personalized E-commerce Efforts, Survey Says
- 5 E-commerce Tips Make Marketing Like Online Dating
- Google Opens the Door to the Trusted Stores Program
More On Online Marketing
B-TO-B
- Mentoring: Give a Little, Get a Lot
- LinkedIn InMail Changes: What B-to-B Sellers Should Do Next
- 6 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them
More On B-to-B
MOBILE
- 3 Telemarketing Tips
- 4 Habits of Successful Mobile Marketers
- Apple Pay: A Marketer's Treasure Trove?
More On Mobile
COPYWRITING, CREATIVE AND BRAND
- How to Make Your Copy More Effective in 2015
- Goodbye, Mr. Spock. Thanks for the Marketing Lessons.
- Denny's Zinger: Spam—Copy We Can All Learn From!
More On Copywriting, Creative and Brand
SEARCH
- SEO 101: The 3 Keys to Rank No. 1 in Google
- Why B-to-B Companies Need Search Remarketing Campaigns in 2015
- 6 Real-Time SEO Tips Now That Tweets Are Back on Google
More On Search
Whitepapers & Other Resources
Sponsored Content:
- The 2015 Email Design Lookbook
- 3 Secrets to Adding Names (and Dollars) to Your Email Marketing Program
- Three Things Marketers Can do to Improve Web Engagement
- Free Webinar w/ Bob Bly | How Write & Design Landing Pages That Increase Conversion Rates, Orders and Sales
- Show Your Video Marketing Strategy Some Love
- 3 Secrets to Adding Names (and Dollars) to Your Email Marketing Program
- Optimizing Social Media for B2B Marketing
- Free Whitepaper: TCPA, Year in Review
- Add Demographic Data to Your Customer & Prospect Lists in Excel to Improve Marketing Efforts
- FREE Direct Mail Campaign Checklist from the expert!
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Bookstore
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The Secrets of Emotional, Hot-Button COPYWRITING
“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...
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Who's Charging What!
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...
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