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Toyota: A PR Catastrophe Made Worse
The In the News story at right is a stunning admission by the president of Toyota—a dozen words that...
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Staples Launches New Web Site Aimed at Businesses
Staples, the office supplies giant, has launched a new commercial Web site StaplesAdvantage.com (www.staplesadvantage.com) aimed specifically at business customers. According...
More On: B-to-B -
Hotlists—New and Updated Files on the Market
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online...
More On: Lists & Insert Media -
The Secret to a Sound E-mail Acquisition Strategy
Have you ever taken the time to calculate the lifetime value of an e-mail subscriber? To do so costs you...
More On: Online Marketing -
Cover Story : Media Usage Forecast 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of...
More On: Direct Mail & Postal -
Xerox Joins InterACT! Conference as Platinum Sponsor
InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Xerox Corporation has signed as...
B-TO-B
- 10 Questions for B-to-B Mobile Marketing
- B-to-B : When Small Is Big
- Cover Story : Media Usage Forecast 2010
More On B-to-B
DATABASE & CRM
- 5 Ways to Go Deeper With Customer-Level Data
- The New Direct Mail List Frontier: Online-Generated Leads
- Accurate Mailing Lists Help Acculink's Clients Target Who They Want, Where They Want
More On Database & CRM
DIRECT MAIL & POSTAL
- Direct Marketers, Catalog Companies: We Can Adjust to Five-Day Postal Week
- The New Direct Mail List Frontier: Online-Generated Leads
- Federal Eye: The Postal Service's Grim Route Forward
More On Direct Mail & Postal
ONLINE MARKETING
- Understanding the Digital Consumer
- Video Adds Power to Milwaukee Electric Tool’s E-mail Marketing
- 5 Ways to Optimize the E-mail Preview Pane
More On Online Marketing
LISTS & INSERT MEDIA
- Hotlists—New and Updated Files on the Market
- USADATA Brings Back its Successful March Madness Business Mailing List Sale
- The New Direct Mail List Frontier: Online-Generated Leads
More On Lists & Insert Media
White Papers & Other Resources
Sponsored Content:
- Why Social Media Participation Matters: PR 2.0 for Marketers
- Accurate Mailing Lists Help Acculink's Clients Target Who They Want, Where They Want
- Smart Fixes for Slacker Web Pages
- 5 Tips for Advanced B2B Business Blogging
- Marketing Detox: How to Get Off Google AdWords PPC Crack
- Are your SEO Strategy and Web CMS in Perfect Harmony?
- Doing a Website Redesign with an Internet Marketing Strategy in Mind
- Choosing a Content Management System for Maximizing Website ROI
- 5 Tips to Turn Your Website into a Marketing Machine
- Get Found Online
- 12 Steps to Ensure Successful SaaS Delivery
- 7 SEO Secrets Your Webmaster Won't Tell You
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Bookstore
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Who's Charging What!
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing...
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The Secrets of Direct Marketing Arithmetic
Do numbers make you nervous? If so, you're not alone. The Secrets of Direct Marketing Arithmetic is Target Marketing's #1 selling...
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The Secrets of List Research
How do you find or create the best lists for your particular product and offer? This handy booklet covers finding the right list broker…using 'data...
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The Secrets of Direct Mail Testing
In direct mail, there are plenty of elements to test – from envelopes, premiums, pricing, prose, a new list...the choices seem endless. Direct marketers spend...
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