Strategies and Solutions for Profitable Direct and Target Marketing : Target Marketing

How to Identify Your Customers, Make Them Love You, and Keep Them Hooked

Every company is struggling to nail down their core target group. If only they could define it, life—or at least...

More On: Database & CRM
Let's Make a Deal on Daily Deals

The popularity of daily deals—emails or mobile notifications that offer a discounted local service or product—shows no signs of abating....

More On: Search & Social Media
Mobile Marketing Small But Growing

A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face...
A Long Term Vision for the USPS

Over the past week, the Postal Service announced significant changes in its business focus and management structure that could have...

More On: Direct Mail & Postal
Traffic From Social Referrals Is Doubling

With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our...

More On: Search & Social Media
10 Tips for Improving Landing Pages

We've all seen one. We've clicked on a link to get a whitepaper, and then there it was: the landing...

More On: Online Marketing
How 'Keeping Up' With Social Media Will Sabotage Your Ability to Sell With It

What separates the leading social sellers from the aimless, follower marketers? Thinking. Sure, most of us believe we're thinking about...

More On: Search & Social Media

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The Secrets of Emotional, Hot-Button COPYWRITING

The Secrets of Emotional, Hot-Button COPYWRITING “You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...

Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...

Affiliate Marketing	B-to-B
Branding	CRM
Database Marketing	Direct Mail
DRTV	E-commerce
E-mail	Fulfillment
Fundraising	Insert Media
Lists	Paper
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
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