Strategies and Solutions for Profitable Direct and Target Marketing : Target Marketing

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When you're writing to generate response, it all starts with finding ways to engage your reader in your copy and...

More On: Direct Mail & Postal

Message & Media : How Many Ways Can You Say It?

When you're writing to generate response, it all starts with finding ways to engage your reader in your copy and...

More On: Direct Mail & Postal
Global Marketing Outlook Remains Positive in May

Marketers are showing continuing confidence in the state of the industry, according to latest results from Warc's monthly Global...
10 Innovative Online Marketing Campaigns We Can All Learn From

Marketing campaigns are all around us. And the most incredible part is we're not even aware of them most of...

More On: Online Marketing
Pin It, Buy It: 'Product Pins' Now Show Pricing, Availability, Where to Purchase

Pinterest's update is significant. Called “Rich Pins,” these images contain a host of information right from the originating image site,...

More On: Search & Social Media
How to Calculate the ROI of CRM

My clients ask for help quantifying the financial impacts of implementing a CRM technology solution. CRM initiatives must not only...

More On: Database & CRM
Internet Sales Tax Won’t Stop Me From Online Shopping

The Marketplace Fairness Act is a bill that aims to “level the playing field” between online retailers and brick and...

More On: Online Marketing

White Papers & Other Resources

The Secrets of Emotional, Hot-Button COPYWRITING
“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...

Who's Charging What!
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...