Strategies and Solutions for Profitable Direct and Target Marketing : Target Marketing

'60 Minutes' Skewers Marketers Over Data Collection

"What most of you don't know, or are just beginning to realize, is that a much greater and more immediate...

More On: Database & CRM
Famous Last Words : Could Help Be on the Way?

How many times in my life have I offered to work for good causes that were in trouble? Pro bono....

More On: Direct Mail & Postal
Direct Marketing Day @ Your Desk : 'Mad Men' vs. 'Math Men'

It's almost as though Stephanie Miller was readying for her closing keynote roundtable when she wrote "Mad Men vs....

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Email Marketing Subject Lines: Why Best Practice Matters

How hard can writing an email subject line be? Does it even matter what gets written? Surely the question of...

More On: Online Marketing
4 Tips for Fast, Easy, Error-Free Proofreading

Patient: "Doc, it's a lot of trouble to proofread, and we end up with errors in the catalog anyway. Can...

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3 Direct Marketing Secrets Every Marketer Needs to Know

It's an ambitious title. What could every marketer really need to know? Especially crossing online and offline? Well, I've had...

More On: Lists & Insert Media
Are We Too Nosy?

With today's technology, we are able to collect more information about individual users than we could possibly process and certainly...

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The Secrets of Emotional, Hot-Button COPYWRITING

The Secrets of Emotional, Hot-Button COPYWRITING “You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...

Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...

Affiliate Marketing	B-to-B
Branding	CRM
Database Marketing	Direct Mail
DRTV	E-commerce
E-mail	Fulfillment
Fundraising	Insert Media
Lists	Paper
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Web Design

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