More On: Lists & Insert Media
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Hotlists—New and Updated Files on the Market
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online...
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Direct Marketing Association Names Robert Allen Interim President & CEO
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert... -
Online Marketers Talk the Talk, But Don't Walk the Walk: Study
Here's a question for marketers: If three-quarters of you acknowledge using tools for personalizing offers is a priority, and four...
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B-to-B Online Marketing Spending to Increase This Year
Despite a decline from 2008, b-to-b online marketing totaled about $3 billion last year and is expected to show positive... -
Nuts & Bolts - Case Study : Suddenlink Calls for Change
What happened to Jerry Dow one day in a Suddenlink Communications call center is possibly the dream occurrence for every...
More On: Database & CRM -
Why You Should Beware the 'Quick SEO Copywriting Fix'
The question comes up during almost every conference at which I present: "I hear what you're saying about writing quality...
More On: Search & Social Media -
Cover Story : Social Works
A pounding beat communicates urgency. Avatars explain After Inc.'s problems. Those watching the trailer for IBM's business process management game...
More On: Search & Social Media
B-TO-B
- B-to-B Insights : Getting a Leg Up
- Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title
- EchoSign's Jason Lemkin on Using B-to-B Direct Marketing Tactics to Enter the Real Estate Vertical
More On B-to-B
DATABASE & CRM
- Nuts & Bolts - Case Study : Suddenlink Calls for Change
- Nuts & Bolts - Database : Putting More Than Money Behind Promises
- 10 Direct and Digital Marketing Trends for 2010
More On Database & CRM
DIRECT MAIL & POSTAL
- Editor’s Notes : Enough Mail-Bashing!
- B-to-B Insights : Getting a Leg Up
- PRC Chair Goldway: Five-Day Mail Delivery Awaiting Advisory Opinion
More On Direct Mail & Postal
ONLINE MARKETING
- Online Marketers Talk the Talk, But Don't Walk the Walk: Study
- Rare Space's Liz Iracki on How Behavioral Tracking Can Aid in Trigger-Based E-mail Campaigns
- 5 E-mail Marketing Resolutions for 2010
More On Online Marketing
LISTS & INSERT MEDIA
- Hotlists—New and Updated Files on the Market
- Insert Media: State of the Industry 2010
- Hotlists—New and Updated Files on the Market
More On Lists & Insert Media
White Papers & Other Resources
Sponsored Content:
- USA 800 Provides Variable Cost Structure for Cataloger Reducing Costs While Exceeding All Key Metric Expectations
- Direct Marketing Trends for 2010
- Special Report: Five Ways Schools Can Improve Their Direct Mail Marketing Campaigns
- Gomez Web Performance Management Brochure
- Cloud Computing and Web Application Performance: The Risks of Adopting the Cloud
- International Email Marketing Metrics Benchmark Study
- The Environmental Impact of Print and Digital Media
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Bookstore
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Who's Charging What!
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing...
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The Secrets of Direct Marketing Arithmetic
Do numbers make you nervous? If so, you're not alone. The Secrets of Direct Marketing Arithmetic is Target Marketing's #1 selling...
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The Secrets of List Research
How do you find or create the best lists for your particular product and offer? This handy booklet covers finding the right list broker…using 'data...
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The Secrets of Direct Mail Testing
In direct mail, there are plenty of elements to test – from envelopes, premiums, pricing, prose, a new list...the choices seem endless. Direct marketers spend...
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