NEW YORK—The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye....
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DMA Announces Leadership Transition
NEW YORK—The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye....
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Google Revamps Search, Tries to Think More Like a Person
So, let's say you're doing a Google search for "Kings." Did you mean the L.A. hockey team or the Sacramento...
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DMA CEO Kimmel Steps Down: Woolley Named Interim CEO
Lawrence M. Kimmel has stepped down as CEO of the Direct Marketing Association, effective immediately. Kimmel, who has led the... -
How to Convert a Direct Mail Package to Online Video
Today we demonstrate how to convert a successful direct mail package into an online video. You'll see how copy style...
More On: Direct Mail & Postal -
5 Keys to Mastering Mobile Advertising - And Why It's Most Like TV
Mobile advertisements have been around for years, but have failed in the past to reach their true potential. In 2012,... -
Lights, Camera, Action: Video Helps You Stay in Touch With Customers
One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A...
More On: B-to-B -
A Wildly Profitable Timing Template for Email Marketing
Creating a profitable newsletter requires a little planning. But once it’s set up, a newsletter continues to engage your readers...
More On: Online Marketing
B-TO-B
- Lights, Camera, Action: Video Helps You Stay in Touch With Customers
- 6 Steps to Inbound Marketing Success [Infographic]
- An E-book Is Not a Whitepaper - Answering Your Question from 'Content Marketing to Woo the Executive'
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DATABASE & CRM
- 10 Random Things You Didn’t Know About Online Consumers
- 4 Things Your Mobile Tells Marketers About You
- Aligning Marketing Data Strategy With Talent
More On Database & CRM
DIRECT MAIL & POSTAL
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- How to Convert a Direct Mail Package to Online Video
- 'Every Door Direct' Not for Every Mailbox
- List Marketing or List Madness: Exorcise the Demon of Bad Data
More On Direct Mail & Postal
ONLINE MARKETING
- 10 Random Things You Didn’t Know About Online Consumers
- A Wildly Profitable Timing Template for Email Marketing
- 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence
More On Online Marketing
LISTS & INSERT MEDIA
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- List Marketing or List Madness: Exorcise the Demon of Bad Data
- Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services
- Hotlists: New and Updated Files on the Market
More On Lists & Insert Media
White Papers & Other Resources
Sponsored Content:
- List Marketing or List Madness: Exorcise the Demon of Bad Data
- Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services
- Free Whitepaper: 3 Keys to Influence: Understanding and Leveraging Social Capital
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- Email Marketing Made Easy
- Finding The Right eCommerce Solution For You!
- Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford
- Increasing marketing campaign profitability with Predictive Analytics
- Deliverability Expert Shares His Wisdom - As Seen in "Hitting the Email Inbox"!
- Fast15 - The Top 10 Ways Cross-Channel Retailers Can Optimize Sales and Profits
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The Secrets of Emotional, Hot-Button COPYWRITING
“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...
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Who's Charging What!
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...
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