Strategies and Solutions for Profitable Direct and Target Marketing : Target Marketing

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It's true postage is usually the single-most expensive part of any direct mail campaign. But if you're not careful, printing...

More On: Print Production & Fulfillment

Print and Production : Controlling Print Costs

It's true postage is usually the single-most expensive part of any direct mail campaign. But if you're not careful, printing...

More On: Print Production & Fulfillment
Best Practices for Personalizing Direct Mail

Today consumers and business decision-makers demand a greater level of personalization than ever before. According to MarketSherpa, 69 percent of...

More On: Database & CRM
Google’s Penguin Update 2.0: Loser Analysis

Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. Looking back at the first...

More On: Search & Social Media
Are You Tracking Metrics That Mean Nothing?

Spend more than 20 minutes with a B-to-B marketer and you will inevitably end up speaking about metrics. Marketers are...
Direct Mail That Won’t End Up in the Wastebasket

When I get home at night, I almost always head straight for the mail room where, usually, a few neighbors...

More On: Direct Mail & Postal
Competitor Analysis Template: 12 Ways to Predict Your Competitors’ Behaviors

The best companies in the world remain at the top of their game by keeping a close on eye on...
Message & Media : How Many Ways Can You Say It?

When you're writing to generate response, it all starts with finding ways to engage your reader in your copy and...

More On: Direct Mail & Postal

B-TO-B

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

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The Secrets of Emotional, Hot-Button COPYWRITING
“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...

Who's Charging What!
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...

Affiliate Marketing	B-to-B
Branding	Call/Contact Centers
Copy/Creative	CRM
Database Marketing	Data Security/Privacy
Direct Mail	DRTV
E-commerce	E-mail
Envelopes	Fulfillment
Fundraising	Hiring/Training
Insert Media	International
Lead Generation	Legislation
Lists	Mobile
Multicultural	Paper
Payment Processing	Postal
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Trade Associations-Trade Shows	Web Design

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