In this episode Melissa discusses an email Amazon sent customers this week about a baby registry that most of them didn’t have. Whoops!
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WWTT? Amazon Baby Registry Email Screw-Up
Customer Retention
TM Top 3: September 22
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Top Tips From the 'Godfather of Content Marketing'
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Marketing Garage: Campbell's Soup
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Marketing Garage: Scott Stratten
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Marketing Garage: Jefferson Health
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The Upstream Healthcare Audience Puzzle
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Get Used to It: Your Customers Want Stories
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Why Brand-Tracking Needs an Overhaul
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Making Digital Marketing and IT Work Together
The CMO View
What DMV Taught Me About Brand Trust & Algorithms
Direct Mail for the Modern Marketer
How to Execute a Direct Mail Campaign
Making Social Sell
A Fundamental Misconception About Cold Email
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Marketing Automation & CRM
How Healthcare Marketers Use Email to Gain ROI
How to Build a Tech Stack
WWTT? Expedia Fails With Automated Email
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