Strategies and Solutions for Profitable Direct and Target Marketing : Target Marketing

Denny’s Daily Zinger: Do Not Waste Your Readers’ Time!

In this brave new world of "data-driven marketing," the mantra is: Don't sell. Engage. Create relationships. What is not discussed:...

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4 Steps to Create Content Gmail Users Won't Unsubscribe From

In early March, Google announced that a new, clearly marked "unsubscribe" link would appear at the top of the header...

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No Way Is Facebook the Only Game in Town

Some brands are so upset about the decline in the number of fans who see their organic posts on Facebook...

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4 B-to-B Tips From the 'Email Idea Book'

Although it's business-to-business, behind that email address you're still reaching out to a singular person with thoughts and feelings. It's...

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Denny's Daily Zinger: 1 Postcard. 7 Basic Rules Broken.

As founders and proprietors of the WHO'S MAILING WHAT! newsletter and massive archive of junk mail, Peggy and I spent...

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What's the Best Way to Leverage Online Reviews for Inbound Marketing?

Online reviews have become such a powerful force on the Web, businesses ignoring them do so at their own peril....

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The Secrets of Emotional, Hot-Button COPYWRITING

The Secrets of Emotional, Hot-Button COPYWRITING “You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...

Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...

Affiliate Marketing	B-to-B
Branding	CRM
Database Marketing	Direct Mail
DRTV	E-commerce
E-mail	Fulfillment
Fundraising	Insert Media
Lists	Paper
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Web Design

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DATABASE, LISTS AND CRM

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COPYWRITING, CREATIVE AND BRAND

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