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  • Who's Charging What!

    Who's Charging What Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing...

  • The Secrets of Direct Marketing Arithmetic

    Direct Marketing Arithmetic Do numbers make you nervous? If so, you're not alone. The Secrets of Direct Marketing Arithmetic is Target Marketing's #1 selling...

  • The Secrets of List Research

    Secrets of List Research How do you find or create the best lists for your particular product and offer? This handy booklet covers finding the right list broker…using 'data...

  • The Secrets of Direct Mail Testing

    The Secrets of Direct Mail Testing In direct mail, there are plenty of elements to test – from envelopes, premiums, pricing, prose, a new list...the choices seem endless. Direct marketers spend...

 

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