Strategies and Solutions for Profitable Direct and Target Marketing : Target Marketing

Multiscreens – It’s All About Context

Who would have imagined even a few years ago we'd be talking about multitasking entertainment and media consumption? Sitting down...

More On: Online Marketing
Beware of Dubious Data Providers: A 9-Point Checklist

Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate...

More On: B-to-B
How to Create a LinkedIn Social Selling Strategy

What is your LinkedIn social selling strategy? If you don't have one—or your sales team isn't generating leads on LinkedIn—you're...

More On: B-to-B
Denny's Daily Zinger: Philly’s Best Cheesesteaks? NOT Geno’s!

Last week's column featuring Philadelphia's three great cheesesteak emporiums: Jim's, Pat's and (most famously) Geno's, generated correspondence about which cheesesteaks...
Obama Endorses the End of Saturday Mail Delivery

U.S. Postmaster General Patrick Donahoe won a key supporter in his campaign to end Saturday letter delivery after President Obama...

More On: Direct Mail & Postal
Facebook to Marketers: Pay Up

The days of getting any free reach on Facebook may be numbered. It's no secret that the portion of a...

More On: Online Marketing
3 Lizard Brain Hacks to Increase Your Company’s Revenue

Your intentions are good, but your intuition is off. You go to great lengths to craft compelling marketing content and...

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The Secrets of Emotional, Hot-Button COPYWRITING

The Secrets of Emotional, Hot-Button COPYWRITING “You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...

Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...

Affiliate Marketing	B-to-B
Branding	CRM
Database Marketing	Direct Mail
DRTV	E-commerce
E-mail	Fulfillment
Fundraising	Insert Media
Lists	Paper
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Web Design

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