Strategies and Solutions for Profitable Direct and Target Marketing : Target Marketing

Hello, Complaint Department? My Friends Are Listening

If it costs five times more to acquire a new customer than to keep one, why do brands continue to...

More On: Database & CRM
The A-Z List of Stop That! Behaviors

In the April issue of Target Marketing, I wrote about 26 verbs that sometimes get in our way when we're...
Nuts & Bolts - Eye on Privacy : Does the New HIPAA Rule Apply to You?

On Jan. 17, 2013, the U.S. Department of Health and Human Services (HHS) announced a final omnibus rule amending the...

More On: Database & CRM
Consumer Prices See Biggest Drop in 4 Years

Falling gas prices caused U.S. consumer prices to drop at the fastest rate in four years. The Labor Department said...
3 Surprising Mistakes Principals Make When Hiring Marketers

It looks like the economy is improving and more firms are hiring new or additional marketing staff. Unfortunately, time and...
Facebook Case Study: How Not to Manage Your Social Media - Amy's Baking Company

Those who frequent our blog platforms know we do our best to only share positive, helpful information. However, once in...

More On: Search & Social Media
Couriers Send a Message: We’re Ready to Serve Online Retailers

Consumers looking to have an online order delivered the same day they ordered it had to pay a high premium—$15...

More On: Direct Mail & Postal

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The Secrets of Emotional, Hot-Button COPYWRITING

The Secrets of Emotional, Hot-Button COPYWRITING “You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...

Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...

Affiliate Marketing	B-to-B
Branding	Call/Contact Centers
Copy/Creative	CRM
Database Marketing	Data Security/Privacy
Direct Mail	DRTV
E-commerce	E-mail
Envelopes	Fulfillment
Fundraising	Hiring/Training
Insert Media	International
Lead Generation	Legislation
Lists	Mobile
Multicultural	Paper
Payment Processing	Postal
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Trade Associations-Trade Shows	Web Design

B-TO-B

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LISTS & INSERT MEDIA

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PRINT PRODUCTION & FULFILLMENT

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SEARCH & SOCIAL MEDIA

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