Strategies and Solutions for Profitable Direct and Target Marketing : Target Marketing

If Direct Mail Is Dying, It's Sure Taking Its Time

This is a record year for catalogs jamming my mailbox. It’s great. It’s great that I get them, at least...

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On Ad Viewability: Why the V-Word Needs to Become a Common Currency

One of the biggest advantages digital can offer brands is the potential for better measurement for their campaigns, whether based...

More On: Database & CRM
Email Still Beats Social for Marketers

Social media might have revolutionized marketing for businesses of all shapes and sizes in almost every major industry and country...

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Creative : Multichannel Copywriting

The principles and foundation of direct marketing copywriting are timeless. But the copywriting styles used to market the same offer...

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‘Native’ Ads Will Drive Digital Media Growth

The Interactive Advertising Bureau released its white paper on native advertising Wednesday morning, just as the Federal Trade Commission Chairwoman...

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New Spam Traps: Here, There, Everywhere!

In a recent blog post, Return Path announced Spamcop has turned on some new spam traps, discussed Spamcop’s decision to...

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Cyber Monday Sales Up 20.6%, Mobile Portion Up 55.4%

IBM reports U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6 percent increase in...

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The Secrets of Emotional, Hot-Button COPYWRITING

The Secrets of Emotional, Hot-Button COPYWRITING “You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act!...

Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you...

Affiliate Marketing	B-to-B
Branding	CRM
Database Marketing	Direct Mail
DRTV	E-commerce
E-mail	Fulfillment
Fundraising	Insert Media
Lists	Paper
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Web Design

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