Your Mobile And Connected Marketing MarTech Stack (2017 AAMT Virtual Conference Session)
Speakers: Michael J. Becker, Managing Partner, mCordis & The Connected Marketer Institute
Check out this webinar, originally offered as a session at 2017 All About Marketing Tech Virtual Conference.
Marketing is getting personal. People are expecting you to be able to serve them as individuals, yet they also want control and for you to respect their digital sovereignty.
If you’re to meet your marketing goals and help your business succeed it is critical to understand what it takes to serve the individual, at scale, and on the individuals terms; you’ll need to embrace technology, data and be prepared for a host of new regulations.
In this session, Michael Becker, Managing Partner of mCordis & The Connected Marketer Institute, will provide you with:a mobile and connected fundamentals framework and help you understand the strategies and tactics for building out your “mobile and connected” marketing technology stack.
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