Winning Over Consumers: The 4 essential content considerations that drive prospects to choose you over your competitors
Sponsored by: Bazaarvoice
Speakers: Jeanette McMurtry, Author, Consultant, Keynote Presenter, e4 Marketing; Courtney Lauer, Marketing Manager, Turtle Wax; Michael Harrison, Product Marketing Manager, Bazaarvoice
What gives consumers the confidence to choose YOU when deciding what to buy and where to buy?
To answer that question we first must understand that today’s consumer has changed. With the constant access to information and so much marketing noise, consumers no longer need to listen to brands when they say their product is the fastest, or the best. They now turn to each other to help make purchasing decisions. Effectively harnessing this consumer-generated content (CGC) is crucial.
Join us for this first webinar in a three part series that will explore how to make sure you have the content and user credibility to win over consumers, including these 4 essential considerations:
• Do you have the right kind of content to influence the breadth and depth of your consumer base?
• Do you have enough of that content to create relevance?
• Is that content in front of as many consumers as possible?
• How do you measure and improve?
Learn how to optimize each of these areas to get the most value from consumer generated content, and you’ll win over more consumers.
Sponsored by Bazaarvoice