Why Product Content is Your Secret Weapon to Driving Online Sales
Sponsored by: Salsify
Speakers: Doug Cadmus, Principal, Human Industries; Deena Ghazarian, Vice President of Global Sales and Strategy, Monster Cable Products
The emergence of new online marketplaces (e.g., Wal-Mart, Staples), social commerce solutions (e.g., Twitter's "Buy" button), Google's "Buy" button and extended product attribute guidelines have all served to shine a light on the importance of product content in consumers' omnichannel shopping experiences.
This free webinar will explore the following topics:
- why product content is key to your e-commerce strategy;
- how product content leads to better (and more profitable) supplier-retailer relationships;
- the role of product content in better serving omnichannel shoppers; and
- much more!
Come to this session armed with your questions. You'll be able to submit them directly to our panelists for a live Q&A session during the hour.
Sponsored by Salsify