Bringing Email Marketing to Life: What Lifecycle Email Campaigns Are and How They Can Increase Your Sales (All About eMail 2011 Virtual Show session)
Speakers: Kelly J. Waffle, Director of Account Strategy, Marketo, Inc.; Ross Kramer, Co-founder, CEO, Listrak; and Jim Moore, President, CEO, The PSNE Group
Currently, 46 percent of companies around the world use lifecycle email marketing. Does your brand? Lifecycle email marketing campaigns enable consumers to automatically receive email messages from a company after they submit an inquiry, make a purchase, or perform another action. These automated messages are intended to keep the brand in the consumer's mind and generate brand loyalty and additional sales.
Listen in to this session to learn what lifecycle campaigns are, how they work, and how they can increase revenue from an expert panel including email marketers.