What Do Customers Want, and Are Marketers Giving It To Them? (2016 IMV Virtual Conference Session)
Sponsored by: Bronto Software
Speakers: Dan Burstein, Director of Editorial Content, Marketing Sherpa
Check out this webinar, originally offered as a session at 2016 Integrated Marketing Virtual Conference.
Two questions are crucial to every marketer’s success – how well do you know your target customers? And is customer intimacy at the forefront of your marketing campaign?
In this session, Daniel Burstein, director of editorial content, MarketingSherpa, will share what the marketing publication has discovered about customer-centric marketing. You will:
- Learn results of research with 2,021 consumers and 455 marketers to discover disconnects between what channels and marketing techniques customers prefer from brands … and what marketers are actually doing
- Discover ways to unveil customer insights with resources you may already have, with examples from case studies with CNET, Marriott, HomeAdvisor, WeddingWire and flash sale site Doggyloot
- Get inspired to craft customer interactions that end with a win-win – happy customers and better bottom-line results.
Join this session to learn from the case studies and research, and have a little bit of fun while doing it.
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