Webinar Express: Maximizing Customer Data – 3 Questions You Should Be Asking Yourself
Sponsored by: Melissa Data
Speakers: Joseph Vertido, Data Quality Analyst, Melissa Data
Every marketer collects data, and the best are able to use that data to increase their return on marketing investment. Campaign after campaign, year after year, marketers who know how to nurture and leverage their data see higher results than those who don't.
So what do you need to know to be one of those marketers who's constantly increasing ROI? In this webinar, we'll break down the three questions that are at the heart of every successful data strategy, and show you how they should fit into yours:
- How Clean is my Data? About 2% of the contact data in a customer file goes stale every month as customers move, change jobs, marry/divorce and die. We’ll show easy-to-implement profiling, deduping and maintenance strategies to keep your data clean, complete and unified.
- Do I Have All the Data I Need? Data-driven marketers need to reach customers across multiple channels to maximize campaign effectiveness. We’ll show how easy it is to add missing contact info to complete your customer records.
- Am I Targeting the Right Customer with the Right Message? We’ll show techniques for adding demographic and firmographic data to assist in developing accurate segments for highly targeted and relevant campaigns.
Sponsored by Melissa Data