Ways to Leverage Data for a More Effective Email Program (2013 All About eMail Virtual Conference session)
Sponsored by: IfByPhone
Speakers: Dwight Sholes, Sr. Director, Cross Channel Innovation, Travel Impressions Ltd.
Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.
It's quite obvious that email marketing is evolving. In addition to the arrival of new devices (e.g., smartphones) and changes to email marketing service providers (see Gmail's new tabbed inbox), email marketers are being forced to go beyond traditional broadcast tactics. They're turning their focus to data-driven and event-triggered marketing automation solutions (e.g., card abandonment emails), which enable a higher degree of relevance for subscribers, ultimately leading to more conversions. Data is at the center of it all. The more you know about your customers, the more effective your marketing efforts will be. Marketers that leverage data in their messaging realize that email is the most efficient medium for building brand relationships, driving conversions, ensuring customer retention, nurturing leads and acquiring new customers. Dwight Sholes, senior director, cross channel innovation at American Express Vacations & Travel Impressions, will offer his expert opinions on the ways that data, including the types of data that can be leveraged, can help brands more effectively engage customers and prospects via email.
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