Video Marketing in Email, Social and Online - Best Practices & Case Studies (2012 DirectMarketingIQ Virtual Show session)
Speakers: Gary Hennerberg, President, the Hennerberg Group
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
The rules of engagement for video marketing rely on building trust over time and converting to sale. Sales funnels are often a part of a video strategy, as is the use of video on email landing pages. Consumers can become mesmerized during a video. For many, it's easier to absorb watching a video than reading content.
This session looks at the best practices of three examples of video marketing uses: as part of landing pages from email promotions, an opt-in series of videos that lead to conversion, and use of video on websites to engage and inform readers.