Using Words to Generate Response... Direct Mail, Email, Online and More (2012 DirectMarketingIQ Virtual Show session)
Speakers: Pat Friesen, Owner, Pat Friesen & Company
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
Would you like your copy/content to generate more calls, clicks and visits to your website or store? Learn how in just 40 minutes during this fast-paced, idea-packed session for writers, approving managers, and anyone else interested in creating more effective copy/content. The session provides time-tested tips for using words to showcase benefits, maximize hot spots, capitalize on "power" words, and increase readability, plus more. It's led by Pat Friesen, seasoned direct response writer and longtime Target Marketing and Inside Direct Mail columnist.