B2B Marketing Gold Rush: Claim your share of online business buyers by knowing where to mine for the data that matters!
Sponsored by: Infogroup Media Solutions
Speakers: Shiv Gupta, Partner, Prophet
There is data, and then there is DATA – and separating the gold from the sand can be tricky business. So much of online marketing is consumer focused that it's sometimes hard to hear what your business audience wants and needs. Business marketers need a way to turn up the data being collected by their professional audiences so you can reach them at the right time to stimulate consideration, or even a purchase.
Join us on this educational webinar to hear how you can succeed where other business marketers are failing by collecting better data at better touchpoints, and using that information to target and retarget your ideal audience online. Including:
• How B-to-B marketers are underleveraging web properties to generate data and conversations;
• How CRM is trying to leverage data acquisition (AI) and find right time and opp to contact client's;
• How analytics strategy development changes under the changing landscape; and
• And how to better target your digital marketing using those insights.
Sponsored by Infogroup Media Solutions