Turn the Mail Up to 11: How to create unforgettable, high-tech direct mail pieces that stand out in 2014 (2014 Integrated Marketing Virtual Conference Session)
Sponsored by: Canon Solutions America
Speakers: Debora Haskel, Vice President of Marketing, IWCO Direct; Trish Witkowski, Chief Folding Fanatic, Foldfactory.com
Click above/below to view this webinar, originally offered as a session at 2014 Integrated Marketing Virtual Conference & Expo.
Ask any marketer what the benefit is of direct mail, and you're likely to hear about the impression it makes-that a tangible mail piece is harder to ignore, and the best are impossible to forget. But how much of an impression does your average mail piece make on you? Join us on this session to see how you can use cutting-edge digital printing technologies with data, personalization and multichannel response mechanisms to crank up the "volume" of your mail pieces. The result will be campaigns that cannot be ignored, and a payoff in response and revenue.
In this session, you'll learn:
- How the digital revolution is enhancing print and direct mail, too
- What's possible with personalization and big data on your mail pieces
- High-tech print treatments, designs, finishes, etc. that make your mail impossible to ignore
- New direct mail tricks to boost response and ROI