How to Turn Customer Data Into Business Wins
Sponsored by: Experian
Speakers: Shiv Gupta, Principal and CEO, Quantum Sight Marketing LLC; Sean Coombs, Head of Marketing Research, Experian
What brands really want from their data, and how to get it
Data is an integral part of forming a business strategy, according to 95% of c-level executives. Many marketing departments, however, find it challenging to use the data they have to help achieve those strategic goals. This gap can be a dangerous obstacle separating marketers from their goal of business success. How do you bridge it?
Join this webinar to hear the top strategic goals, challenges, and shortcomings from Experian's "2018 Global Data Management Benchmark Report." You’ll learn how you can put data processes in place to achieve your business objectives in 2018.
Key takeaways include:
- What are the most important strategic goals your CEO has for your data?
- Where are the biggest data opportunities?
- What stands in the way of those opportunities, and what specific actions can you take to bridge those gaps and achieve those goals?
- PLUS: Live Q&A at the end of the hour to discuss your own challenges and how to solve them.
Sponsored by Experian
Couldn’t make it on May 17th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.