The Truths and Myths of Email Deliverability (2015 All About eMail Virtual Conference Session)
Sponsored by: Email Append
Speakers: Ken Magill, The Magill Report; Laura Atkins, Word to the Wise
Click above/below to view this webinar, originally offered as a session at 2015 All About eMail Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to view the show on demand, or to get more information about the rest of the agenda!
There are a lot of articles on the Internet about email deliverability. And a lot of them are wrong.
For example, do you know the effect content can have on email deliverability? Some experts contend there are spammy words email marketers should avoid. But the truth may surprise you.
Other questions that invite misinformation:
• How many different types of spam traps are there?
• How do they work?
• And what are some of the best methods to avoid them?
The answers to these questions may surprise you, as well. For example, did you know you can end up with spam traps on your email list without buying or harvesting a single address?
Or did you know that a low spam-complaint rate doesn’t necessarily mean your email program is healthy? Hint: If people aren’t seeing your email, they can’t complain about it.
Join Laura Atkins and Ken Magill as they discuss the myths are truths of email deliverability. Laura has been an email-marketing deliverability consultant for 15 years. She has helped hundreds of companies solve their email deliverability issues. Ken has been writing about email marketing for various trade magazines, newspapers and websites since 1996. Together, Laura and Ken have four decades of email marketing knowledge.