Trigger Emails That Hit the Mark and Drive Revenue
Sponsored by: Pinpointe
Speakers: Debra Ellis, Founder, Wilson & Ellis Consulting; Reggie Brady, President, Reggie Brady Marketing Solutions
If your email strategy is built on periodic blasts to your list or segments of your list, then you are only using a fraction of the power of the medium. The key to email marketing is relevance, and one of the best ways to be relevant to your prospects and customers is to match the emails you send them to the things they've done with you and your website.
Automated, triggered, sequential email campaigns tailored to known steps on your customers' journey, or even special occasions in your customers' lives, can significantly increase the response and ROI of your email marketing. And they're a lot easier than you think!
Join us on this educational webinar to learn how you can leverage triggered emails in your marketing, including:
- How to design triggered sequences for your customer base
- Easy opportunities to send emails that are relevant to your customers
- The keys to developing and deploying automated email sequences that you can sustain
- The 5 triggered emails every marketer should be using