Transactional Messaging - Much More than Just a Confirmation Email
Sponsored by: Silverpop
Speakers: Stephen Dumas, Segment Marketing Manager, Silverpop
While transactional messages have been around almost as long as email itself, marketers still aren't thinking about these types of communications as strategically as they should be. When used effectively, transactional emails can be some of the most relevant communications a marketer can send as they are among the emails recipients read and value the most. They can inform, educate and upsell some of the most engaged recipients.
In this session, we'll discuss:
- the benefits of including transactional messaging as part of a comprehensive, digital strategy
- how to make the most of transactional messages for marketing purposes
- taking transactional messaging beyond the desktop to include mobile design and SMS delivery