Closing Keynote: The Tablet Revolution and What it Means for Email Marketers (2012 All About eMail Virtual Conference session)
Speakers: Dwight Scholes, Senior Director, Cross Channel Innovation, American Express Vacations & Travel Impressions; Christina Galbornetti, Director Creative Services, V12 Group
Click above/below to view this webinar, originally offered as a session at the 2012 All About eMail Virtual Conference.
According to a recent survey from Gartner, 80 percent of consumers who own a media tablet use the device to check their email on a daily basis. This shouldn't come as a surprise. The portability of the iPad and other tablet devices combined with their larger screen size offer the perfect medium for subscribers to manage their inbox while on the go.
Email marketers need to not only be cognizant of this growing trend, but prepared to leverage it in their campaigns. Tune in to this closing keynote to learn email design best practices for tablets as well as to hear real-world examples of how marketers are effectively using email to engage their customers via tablets and other mobile devices.