The Content Show That Never Ends: Repurposing Like a Media Company (2016 IMV Virtual Conference Session)
Sponsored by: Salesforce Pardot
Speakers: Robert Rose, Chief Strategy Officer, Content Marketing Institute
Check out this webinar, originally offered as a session at 2016 Integrated Marketing Virtual Conference.
Successful content marketing is about building a media asset that continues to increase in value over time. This means that marketers must get beyond creating ad hoc assets in a never-ending, rinse-repeat cycle of creating campaign-oriented assets that have a little less logo on them. The key idea is to identify our “tent-pole” pieces and then build an entire ecosystem of content that uses these big ideas to pull people into our big tent. This is the content show that never ends.
Join Robert Rose, Chief Strategy Officer for the Content Marketing Institute as he identifies the new approach to building a content marketing media asset — and how one company turned 5 big ideas into more than 100 pieces of content with a simple re-use program.
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