The 7 Keys to Increasing Engagement (2013 Direct Marketing Day Virtual Conference session)
Sponsored by: Eloqua
Speakers: Dr. Natalie L. Petouhoff, Business Strategist & Consultant, Social Media ROI Specialist, Social Business Builders: The Results Group
Click above/below to view this webinar, originally offered as a session at the 2013 Direct Marketing Day Virtual Conference & Expo.
Studies show Marketers, PR Professionals and Social Media/ Digital Experts are measured on increasing engagement. Engagement is often evaluated with fluffy metrics or "Likes." Content is what people share and hence, it's what drives engagement. What brands don't have a good handle on is how their content ranks amongst their competitors in driving engagement.
So with the hundreds of thousands or millions of dollars spent on content and engagement tactics in social media and digital marketing, brands and agencies are flying blind. Many typically use social monitoring/listening tools to monitor social media interactions. However, these traditional tools don't provide a clear, competitive standing on how engagement and content performance stack up against other top brands.
As marketers become publishers, they need to move beyond social listening tools and advance to competitive industry reports that provide insight into their rivals' positioning in social engagement. These reports are guideposts not only for smart executives who want to know where their brand stands, but also for those who want to learn how to improve their brand's engagement and content performance for a higher social media ROI. Dr. Natalie provides practical tips and guidance via her "7 Steps to Social Media Engagement ROI" based on best practices from her UCLA Anderson School of Business Executive Program.