How to Succeed at Cross Channel Measurement and Drive More Sales
Sponsored by: Invoca
Speakers: Kyle Christensen, VP Marketing, Invoca; Guest Speaker: Tina Moffett, Analyst, Forrester Research
Cross-channel measurement is a challenging topic among marketing and analytics professionals alike. To be successful, marketers must connect the dots across the customer purchase path including online, mobile and offline, and successfully activate insights to engage with customers. But marketers continually struggle to connect the data dots because of numerous touch points, unavailable data, and finding a common user key to identify consumers.
Join Invoca and special guest speaker, Forrester Analyst Tina Moffett as they discuss:
- Current trends and benchmarks in cross channel measurement
- Hands-on tactics to successfully employ a more advanced measurement approach
- Actionable tips for leveraging cross-channel attribution to deliver better results and more revenue
Sponsored by Invoca
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