The Strategic Formula for Email Conversion Success (2016 All About eMail Virtual Conference Session)
Speakers: Ben Filip, senior manager, data sciences, MECLABS
Click above/below to view this webinar, originally offered as a session at 2015 All About eMail Virtual Conference & Expo.
While improving your email subject lines, preheaders, copy, mobile design and calls-to-action may seem like an endless set of possibilities, there is a patented strategic formula you can use to add method to the madness and better control and analyze outcomes. In this session, Ben Filip, Data Scientist, and Daniel Burstein, Director of Editorial Content, MECLABS Institute will teach you a strategic formula for optimizing promotions and newsletters via email and provide case studies on companies that have done so themselves.
You will learn:
· How to create relevant messages that will resonate with your prospects
· Using testing to optimize your email program
· How to mitigate the impact of friction and anxiety on emails