Social and Email Integration Secrets Revealed! (2012 All About eMail Virtual Conference session)
Sponsored by: Act-On Software
Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions and Pilar Bower, Senior Email Marketing Strategist, Red Door Interactive
Click above/below to view this webinar, originally offered as a session at the 2012 All About eMail Virtual Conference.
The rapid rise and integration of social media platforms such as Twitter, Facebook and Pinterest has led many to believe that the tried-and-tested marketing channels of old, such as email, are, if not completely dead, then certainly on their last legs. But rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel. First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That's additional juice for email campaigns.
In this lively and interactive webinar, join Pilar Bower, Senior Email Marketing Strategist at Red Door Interactive, and Reggie Brady, President at Reggie Brady Marketing Solutions consultancy, as they discuss best practices and examples around how to integrate email and social for success. Attendees will learn the following:
- how to use social networks to grow your email list;
- how to use email to grow social followers and expand your reach;
- how to develop the right content approach for each channel;
- tie it all together for integrated campaigns;
- and so much more.
Click here to view the 2012 All About eMail Virtual Conferene!