Search Without Screens: The Path of Voice Search (2017 All About Integrated Marketing Virtual Conference Session)
Speakers: Udayan Bose, founder & CEO, NetElixir
See below to view this webinar, originally offered as a session at 2017 All About Integrated Marketing Virtual Conference & Expo.
With the invention of the Amazon Echo and Google Home, people are searching the Internet by asking questions out loud rather than typing them into a computer or smartphone. In fact, there are more than 10 million voice-first devices being used right now. Voice-enabled devices completely change the way people search for products and services, therefore they change the way marketers should think about a consumer’s path to purchase. In this session, you will learn:
• How voice search is changing marketing
• How to optimize for voice search
• Where voice search is heading in the future