Same Is Lame: How to trigger great word-of-mouth marketing and use it to create more customers
Sponsored by: Bazaarvoice
Speakers: Daniel Lemin, Co-founder, Selectivor and Dylan Hoeffler, Product Marketing Manager, Bazaarvoice
We all turn to the words of those we trust for advice on the products that are best for us. In fact, word of mouth influences up to 90% of all consumer purchases! When shopping offline, we might consult our friends and family. When online shopping, we look to our peers and their digital equivalent: ratings, reviews and social content, to make a smart purchase decision. It’s all word-of-mouth marketing, even though 90% of it is done unintentionally!
How much influence are you able to exert over what customers are saying about you? With the right techniques, tools and “Talk Triggers,” a lot more than you think.
Join “Talk Triggers” co-author Daniel Lemin and Bazaarvoice’s Product Marketing Manager, Dylan Hoeffler on a webinar that will show you:
- Why customers tend to look for products we know are good because of word of mouth from people "like us"
- How brands can proactively influence what customers remember and say about them
- The tactics top word-of-mouth brands use to create stand-out customer experiences
- How to leverage the voice of those customers in your marketing to capture the confidence of shoppers during the purchase process
- And more!
Sponsored by Bazaarvoice
Couldn’t make it on January 9th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.