What the Heck Is a Marketing Technologist?
Sponsored by: Canon Solutions America
Speakers: Barb Pellow, Group Director, InfoTrends; Liz Miller, Senior Vice President, Marketing, CMO Council; and John Sisson, Chief Strategy Officer, Universal Wilde
Technology is at the heart of effective marketing today. The technologies on the horizon are changing the game for consumers as well as the media channels, brands, and retailers trying to reach them. Mobile devices, wearables, proximity marketing, and the demand for seamless and relevant cross-platform communication will become marketing essentials. Today's marketers have access to a myriad of software solutions designed to overcome a number of today's challenges, including automating routine marketing tasks, gathering data to target customers more precisely, expanding channels of communication, and simplifying the distribution of marketing materials. It is causing organizations to re-evaluate roles and responsibilities and giving rise to the need for a "marketing technologist".
In this Webinar, Barb Pellow, Group Director will be joined by Liz Miller, CMO Council VP of Programs and Operations and John Sisson, Chief Strategy Officer at Universal Wilde, to provide perspective on:
- The roles, responsibilities, and importance of a Chief Marketing Technologist
- Benefits for your business
- How firms are identifying candidates and filling this position
- Implementation of marketing technologies
Sponsored by Canon Solutions America