Retail’s Triple Threat: Leveraging Optichannel Marketing to Enhance Customer Experience
Speakers: Lily Harder, Senior Director of Marketing Strategy, Mintel Comperemedia; Tim Curtis, President and CEO, CohereOne; Renee Halvorsen, VP Marketing & Ecommerce, Marine Layer
First-rate retailers understand the importance of being where the customer is, and how to engage with them at the right moment. Leveraging channels such as brick and mortar, e-commerce, and catalog, these retailers stand out among their competitors and deliver memorable customer experiences.
In this webinar, experts will be discussing:
- How including a catalog as a customer touchpoint increases engagement
- Insights into trends seen throughout successful optichannel retail campaigns
- What is working best to enhance the retail customer experience across e-commerce and brick and mortar
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