Opening Keynote: Relevancy in the Age of Promotion Tabs: How Changes to the Email Marketing Landscape Will Affect Email Marketers (2013 All About eMail Virtual Conference session)
Sponsored by: Admail.net
Speakers: Loren McDonald, Vice President of Industry Relations, Silverpop; Sal Tripi, Assistant Vice President, Digital Operations and Compliance, Publishers Clearing House; Joanna Roberts, Account Director, NA Channels, Return Path
Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.
If you're a Gmail user, you've surely noticed the new "promotions" tab, which now filters out any messages you get containing promotions such as coupons, discounts, and notifications of sales. While this may seen handy for the average user, email marketers are fearing that their promotions will now be read much less often if they are filtered out of a user's primary inbox tab. So, what should they do about it?
Listen in to this keynote discussion with three email marketing industry leaders as they discuss best practices in the age of the "Gmail tab" along with other deliverability issues, trends and tactics.