Reaching Across Generations: The best ways to message from Baby Boomers to Gen X, Gen Y and Gen Z (2015 Integrated Marketing Virtual Conference Session)
Speakers: Dr. Howard Moskowitz, Award-winning Marketing Researcher and Psychophysicist; Luke Heffron, SVP Integrated Marketing, sg360
Click below to view this webinar, originally offered as a session at 2015 Integrated Marketing Virtual Conference.
What if you could better understand how your age-specific customers really feel about your offering? If you knew their point of view, would your message be better, regardless of the channel?
Join Dr. Howard Moskowitz, inventor of world class research technology and recognized thought leader by Malcom Gladwell, as he shares insights into how to effectively message your prospect and customer base across all generations.
Dr. Moskowitz and Luke Heffron will challenge your thoughts about how you define your marketing messaging across generations. The mindset of your customer is limited to a manageable set of viewpoints that you can discover with small, easy-to-run experiments. Once you uncover these mindsets and attach a customer to a specific mindset, your messaging may be much more effective, and your focus driven by new-to-the-world customer knowledge.
- Learn how our point of view about a product or service affects our choices
- Discover why the age of your customer may not be as critical as you think
- Understand what a mindset is and how to better motivate your customers to say “yes"