Pros and Cons of Email Acquisition Tactics (2013 All About eMail Virtual Conference session)
Speakers: Ryan Bonifacino, VP, Digital Strategy, Alex & Ani; Jacquelyn Wosilius, Associate Director of Strategy, Wunderman; George DiGuido, Head of Email Marketing, Airbnb; Jim Eschenberg, Director of Development, Home Repairs Ministry
Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.
Acquisition email may be the "dirty word" of the industry, but everyone is doing it. In fact, email acquisition is a far higher priority for many businesses today than than social media, mobile marketing, or many other new technologies in the digital space. However, there are are some good ways to do email acquisition, and some bad.
In this session, real marketers will talk about the pros and cons of the email acquisition tactics they use, such as email lists; collecting email addresses at point of sale (such as via receipts, asking consumers to join a loyalty program, or event sign up sheets); via pop-up windows or opt-in boxes online; or via social media conversion.