Cost-Efficient Direct Mail: How to Take Advantage of Today's Postal Discounts and Programs
Sponsored by: Harte-Hanks
Speakers: Gary Reblin, VP, Domestic Products, US Postal Service; Charley Howard, Vice President, Postal Affairs, Harte-Hanks
"Too many advertisers are leaving money on the table," says Charley Howard, VP of Postal Affairs at Harte-Hanks, "overlooking critical discounts and incentives, and not planning and tracking their mail precisely." This webinar, featuring Howard alongside the VP of Domestic Products for the USPS, Gary Reblin, will give an up-to-date insider's look at the U.S. Postal Service's discounts and programs.
With DirectMarketingIQ Chief Content Officer Ethan Boldt, we'll identify current USPS discounts and programs that companies are eligible for, including the summer promotion involving mail and QR codes for mobile marketing tie-in.
Attendees can also expect to learn the following:
-The formats and techniques that cost $ vs. save $ for the printer and mailing company
-The amount of work, details and time that's required to fulfill the requirements of each of these discounts/programs
-Case study examples of mail campaigns that took advantage of each of these discounts
-The kind of programs that the USPS is likely to launch in the future
Couldn't make it on May 22nd? No problem! All Target Marketing Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.