Perfecting Your From Lines, Subject Lines and Pre-Header Text (2014 All About eMail Virtual Conference Session)
Speakers: Pat Friesen, Copywriter/Content Developer, Author of The Cross-Channel Copywriting Handbook
Click above/below to view this webinar, originally offered as a session at 2014 All About eMail Virtual Conference & Expo.
The devil's in the details when it comes to getting your emails noticed in the inbox, much less opened and read. This session with seasoned direct response writing pro Pat Friesen covers those teeny-tiny details that can make a huge difference in open rates.
Learn best practices such as:
- The power of the pre-header and what to put in it
- How to use hot spots in subject lines
- Why from lines are crucial to test
- How to increase open rates by changing just a word or two
- Testing tips ... and plenty more