People vs. Pixels: Using First-Party Data for Successful CRM Retargeting in Your Email Newsletter (2016 All About eMail Virtual Conference Session)
Speakers: Nick Dujnic, Director of Demand Generation and Editorial Marketing, LiveIntent; Jordan Finger, Director of Customer Acquisitions, Freshly.com; and Andrew Becks, Chief Operating Officer, 301 Digital Media
Click above/below to view this webinar, originally offered as a session at 2015 All About eMail Virtual Conference & Expo.
The most significant innovation for marketers in the ever-evolving email space has been a shift away from targeting the pixel and a shift toward a more sophisticated targeting of people. This practice, known as people-centric or people-based marketing, has caught heat and, with the launch of Facebook Atlas and AOL One, promises to be integral to the job of a marketer in 2015 and beyond.
This session will examine the evolution of CRM retargeting within email, provide insight into how to effectively market to people in a multidevice and multibrowser world, and explain the state of the market. Existing technologies will be discussed, as well as how first-party data is best leveraged to help email marketers connect to their best audiences.
Key takeaways will include:
• understand the evolution of CRM retargeting;
• learn how deterministic data can be leveraged by platforms to reach audiences; and
• get a better grasp on where marketing dollars are best spent.