Opening Keynote: Leveraging Technology to Link Direct Mail and Email in Real Time (2016 All About eMail Virtual Conference Session)
Sponsored by: SmartFocus
Speakers: Andrea Gohr, Product Manager, BlueSoho Email Solutions
Click above/below to view this webinar, originally offered as a session at 2015 All About eMail Virtual Conference & Expo.
IMb trigger email programs allow you to coordinate your direct mail pieces, catalogs and publications with targeted follow-up emails to further engage your customers. You can reach your intended readers exactly when your mail piece reaches their homes with Intelligent Mail barcodes (IMb) from USPS. IMbs allow marketers to know precisely when their mail pieces will arrive in the mailbox, providing them with a reason to connect with the pieces online to reinforce marketing campaigns and increase brand awareness.
During this keynote presentation, marketers will learn how to:
• Drive better response rates with multiple touchpoints
• Create seamless messaging by connecting their print and online campaigns
• Reinforce their print offerings
• Broaden engagements