Opening Keynote: 5 Essentials to Epic Content Marketing (2015 Direct Marketing Day Virtual Conference Session)
Sponsored by: Act-On Software
Speakers: Joe Pulizzi, Founder, Content Marketing Institute
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
In this session, Joe Pulizzi, founder of the Content Marketing Institute, quickly reviews the latest content marketing research, and then dives into five critical essentials for all marketers to follow in 2015. These include:
- Setting up the proper goals for content marketing
- Creating a content marketing mission statement to drive your business
- Focusing on subscribers over likes and fans.
- Developing an influencer program to drive your subscriptions
- Jumpstarting your content marketing program with partnerships