Old Rules for New Marketing: How Modern Marketing Builds on Traditional Strategies (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
Speakers: Brian Kurtz, Executive Vice President, Boardroom Inc.; Kevin Hickey, Director, Global Direct Marketing, IHG (Intercontinental Hotels Group); Thad Kahlow, CEO, Business Online
Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
Data-driven marketing is "the new black" in customer engagement. What many successful multi-channel marketers are finding out is that our roots in good old direct and database marketing are powerful assets in our new "big data" world. Strategies like segmentation, targeting, responsive-marketing and next-best offer are not new concepts, but they do have new flavors, digital and non-digital applications and opportunities. Find out from this panel of multi-channel marketers how to use traditional marketing techniques to your advantage.