Next-Level Content Marketing
Sponsored by: ON24
Speakers: Bob Bly, Copywriter/Internet Marketing Strategist; Mark Bornstein, Senior Director of Content Marketing, ON24, Inc.
Nearly 90% of Target Marketing readers are using content marketing, but I bet for most of you that means whitepapers and blog posts, with perhaps an ebook thrown in. How can you take your content marketing and lead generation program to the next level? By taking advantage of the many many other ways to engage your audience with content!
Join us on this educational webinar where we look at next-level options for content marketing, including:
- How to use more advanced types of content to increase engagement, conversions and ROI
- Tailoring content to the four modes of learning: visual, audio, experiential and reading
- Aligning content with your specific marketing objectives
- Leveraging content on social networks
- Plus: How to enhance content delivery with Webcasting