Closing Keynote: Mobile Email Marketing Best Practices (2013 All About eMail Virtual Conference session)
Sponsored by: Thawte
Speakers: Jay Juhn, VP of Strategic Services, BrightWave Marketing
Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.
Ready or not, the rise of the mobile consumer is prompting email marketers to re-examine the effectiveness of their current programs. With new mobile devices and mobile apps constantly entering the digital arena, it's easy to feel confused or overwhelmed. This session will explain why email marketing is a strong foundation for mobile marketing success, equipping you with ways to immediately optimize for and navigate the social and mobile currents. Jay Jhun, vice president of strategic services at email marketing agency BrightWave Marketing, will address the following during his closing keynote presentation:
- how to segment subscribers who are viewing your emails on mobile devices;
- designing emails that are optimized for mobile viewing;
- how subscribers engage with your emails differently on mobile devices;
- and much more!
Click here to view today!