Midday Keynote: The Wild, Wild Future -- MarTech fusion points that can boost customer engagement (2015 Integrated Marketing Virtual Conference Session)
Sponsored by: Act-On Software
Speakers: George Wiedemann, CEO and Founder, UMarketing
Click below to view this webinar, originally offered as a session at 2015 Integrated Marketing Virtual Conference.
Join George Wiedemann, founder and CEO of UMarketing LLC and a legend in integrated marketing, for this enlightening discussion of specific marketing technology applications and practices that can add value to your enterprise.
This long time practitioner, on both the client and agency side, will addresses how:
· SCV (Single Customer View) is achieved and applied in this day of Big Data
· Analytics puts Research on steroids
· Robots are coming
· Personalized, interactive videos pump the metrics; and
· and Integrated teams across silos are the order of the day.