Messages That Move: How Video Should Play In Your Marketing Mix and Content Strategy (2016 IMV Virtual Conference Session)
Sponsored by: Vidyard
Speakers: Jon Mowat, Owner, Hurricane Media
Check out this webinar, originally offered as a session at 2016 Integrated Marketing Virtual Conference.
It’s tempting to call video its own channel, but with delivery through your website, social networks (including YouTube), email and even good old TV all possible these days, the “channel” has become a medium unto itself. It’s nearly as ubiquitous as text, and your customers may be consuming it at an even greater rate.
How can you make video a part of your marketing so that it feeds those other channels and becomes a contributing piece of your integrated strategy? This session will cover those questions, including:
· How to adopt a “video” mindset
· Trends in how marketing videos are being watched
· Types of video marketers are using, and how to make them
· How to make use of video across channels
Click above to view for FREE today!