Marketing With the Internet of Things (2016 DMDay Virtual Conference Session)
Speakers: MJ Anderson, CMO, TREKK
Click above/below to view this webinar, originally offered as a session at 2016 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
By 2020, more than 212 billion things could be connected to the Internet. In this presentation, MJ Anderson, from multichannel marketing agency TREKK, will explain how IoT can be used as a marketing and communications channel to collect data, solve customer problems and listen and respond in real time. In this session, you’ll understand:
- The networks and platforms used in IoT
- The need to have systems in place for content delivery and management
- The importance of automation in IoT communications
- How augmented reality and virtual reality can play a role in creating unique IoT experiences