Marketing Project Management 101: How to Organize and Execute Like a Well-Oiled Machine
Sponsored by: Workfront
Speakers: Cameron Masters, Marketing Strategic Program Manager, Workfront; Shay Myers, Marketing Project Coordinator, Workfront
Most marketers didn’t learn the basics of project management in school. Some have to learn the elements of project management on the job. Yet, in the fast-moving, deadline driven environment of a marketing team, planning and executing projects like a well-oiled machine is critical. 52% of marketers report working overtime in order to learn the basics of project management for marketing to get ahead of their work. There’s nothing more awkward than telling your boss that you’ve missed key deadlines or that a project has run sorely over budget because of a lack of project management expertise or collaboration.
The right work processes and digital tools can help to break down silos and enable true cross-functional work, while connecting teams across marketing. With the right project management skills, you will learn how to best handle project intake, which projects your team can support, clearly define scope and expectations, and determine whether you’ll need additional resources...and never have another uncomfortable conversation with your boss (at least not about projects).
In this webinar, you will learn how to:
- Manage work requests
- Plan projects, set timelines, and manage priorities
- Direct the review and approval process to cut back on rounds of mistakes and edits
- Collaborate skillfully with your team members and work requestors
Sponsored by Workfront
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